Friday, March 26, 2010
Hi everybody! I've been told that the best way to make your blog "timeless" is not to refer to specific references to current events so that anyone who reads this blog in a year will not perceive it as "dated".
Heeding this advice, I will make no mention that the U.S. passed it's health care bill into law this week, the NHL playoff race is heating up, nor will I suggest that many have only just recovered from the green beer ingested just over a week ago.

The Beach Advanced Audio has more letters in its name than staff. If these two random variables had to be equal, we would be called "The Bea". This name would only be appropriate for a gift shop at the estate of a deceased Golden Girl.

That's correct: 6 staff. Here they are, listed by Superhero name and power:

Lanny Williamson: ACTION MAN - Action Man's powers are many; the strongest being the ability to take an idea - corny, awesome, or odd - and DO IT. Lanny's years running studios, writing ads, producing music and making projects sizzle gave him his superpower. From Black Sabbath to McCartney to Apocalypse Now, Action Man has made it all happen.

Natalie Gregory: DATA GIRL - Data Girl knows everything. Data Girl's insatiable thirst for details and information have gotten our team out of the most difficult situations that seemed hopeless. Data Girl will remind you that your 2pm meeting is now at 2:30, while scheduling classes and sessions, as she makes duplicate discs, while she's on the phone with Ben E. King, with Our Lady Peace on hold.

Derek Sylwestrzak: STYLE GUY - Style Guy is the cool head in the room. Style's superpower is listening, sweetening, clarifying, amplifying, and making a mix "pop" out. Style is The Beach's European quality control master. Style Guy knows the science of sound inside and out, taking ideas and making them ready for TV, internet, radio. Just don't put him in a pair of Old Navy jeans...

Steve Dodd: IDEA BOY - Idea Boy's superpower is creativity. Idea Boy loves a challenge. He is always writing, playing, tapping on things, making up stories, thinking about creative angles, and backing himself into corners just to enjoy the challenge of figuring a way out. Idea Boy's superpower logo is a question mark and a lightbulb... very valuable to clients in need of branding, artists, or tv and film who need music.

Crystal Palmer: SMART BOMB - Smart Bomb's superpower is her brain. As the instructor of APRA's sound 101 class, she can solder up a patch bay in no time, and tell you all about alternating current vs. direct current. Smart Bomb is an accomplished singer/ songwriter, and often she will be the one giving you a tour of our world class facility!

Paul Du Troit Schreve: GO-TO - Go-To's superpower is exactly that: He is the "go-to" guy for nearly anything. He spends 12 hours a day 7 days a week fighting crime as GO-TO. When we need something done today (or tonight) we call GO-TO. We're thinking about getting him a sidekick called "Crossfade". Perhaps a mouthy little robot or something...

Those are the inhabitants of our fortress called The Beach. They might periodically show up to write some blog posts! We're currently taking applications for a purple monkey from space who does something cute and funny at the end of each episode.
Thursday, March 18, 2010
Hi!
An introduction to our blog probably starts with an introduction to me. I'm Steve Dodd - Production Designer at the Beach Advanced Audio.
Impressive name, huh? Er.. no not "Steve" but "Production Designer". We kicked around the names "Global Networking Idea Creation Specialist" and "Multimedia Client Liaison Relations Manager" but they wouldn't fit on a card, plus I'm pretty sure those names would legally allow me to own a laser gun, so "Production Designer" it is.

What do I do at the Beach? Well, because we have a small staff, I think an easier question to ask of our staff is "what do you NOT do?"
I am the Beach's creative department... meaning I get to combine my big mouth, my music abilities, enjoyment of people, some sales knowledge, and some recording engineering training to achieve what our clients need.

"What do our clients need" you ask? Good question.... we brand companies with an audio identity that they use for years... usually advertising. Radio. Internet. TV. Film.

I am also the in-house music guy for TV and movie music. I am also the "house band" for our clients who don't have one for their album project.

This blog will focus alot on what I'm up to, but not exclusively... The Beach Advanced Audio is a busy, crazy place where no day is like the last, so hopefully this blog won't have much to say about my favorite foods, Jennifer vs. Angelina, or Star Wars vs. Star Trek.

For the record, though: Lasagna, Jennifer, and Star Wars. There.... we got that out of the way.
Friday, March 12, 2010



ptoone is currently working on a kool custom blogger template for the beach audio.

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